Who?
Crane USA is one of the worlds leading designers of innovative better living environmental products.


What?
Crane’s channel management was negatively impacting Amazon profitability due to price volatility and
lost buy box inefficiencies created by 3P sellers.


How?
Day One Digital consolidated all of Crane’s duplicate detail pages, monitored sellers and pricing across
all ecommerce websites, and holistically displayed and promoted products to customers to maximize
sales.


Result
Crane’s entire catalog became available on Amazon and easily accessible to consumers. Crane’s Amazon
profitable buy box metric increased by 90%.

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